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At What Price Should I Sell My Home?
In setting the list price for your home, you should be aware of
a buyer’s frame of mind. Based on a list of houses for sale in
your neighborhood, buyers will determine which houses they want
to view. Consider the following pricing factors:
• If you set the price too high, your house won’t be picked for
viewing, even though it may be much nicer than others in the
area. You may have told your REALTOR® to "Bring me any offer.
Frankly, I’d take less." But in that list of houses, yours
simply looks too expensive to be considered.
• If you price too low, you'll short-change yourself. Your house
will sell promptly, yes, but before it has time to find the
buyer who would have paid more.
NOTE: Never say "asking" price, which implies you don't expect
to get it.
To determine the proper list price, contact a us and we will
provide you with the following professional services::
• Furnishing comparable sales.
• Analyzing market conditions.
• Helping to determine offering incentives.
• Estimating your net proceeds.
Using Comparable Sales
No matter how attractive and polished your house, buyers will be
comparing its price with everything else on the market. Your
best guide is a record of what the buying public has been
willing to pay in the past few months for property in your
neighborhood like yours.
We can furnish data on sale figures for those "comps", and
analyze them for a suggested listing price. The decision about
how much to ask, though, is always yours. The list of comparable
sales we bring to you, along with data about other houses in
your neighborhood presently on the market, is used for a
"Comparative Market Analysis (CMA)." To help in estimating a
possible sale price for your house, the analysis will also
include data on nearby houses that failed to sell in the past
few months, along with their list prices.
This CMA differs from a formal appraisal in several ways. One
major difference is that an appraisal will be based only on past
sales. In addition, an appraisal is done for a fee while the CMA
is provided by us and may include properties currently listed
for sale and those currently pending sale.
In the normal home sale, a CMA is probably enough to let you set
a proper price. A formal written appraisal (which may cost a few
hundred dollars) can be useful if you have unique property, if
there hasn't been much activity in your area recently, if
co-owners disagree about price, and any other circumstance that
makes it difficult to put a value on your home.
NOTE: If you do order a market value appraisal, make it clear
you don't need an elaborate, or full narrative report--the kind
that's complete with photos of the house and neighborhood, a map
specifying the site, and floor plans is sufficient. |
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